May 13, 2009

The power of (great) video

What kind of person are you?  Are you a Mac person, or are you a Windows person?  Do you want to know what kind of a person I am?  Follow this blog and I will let you know at the end.

I believe that at this critical juncture in time, Apple has, for the first time, a chance to challenge Microsoft’s dominance.  The funny thing is that this possibility has nothing to with quality or performance.

People do not want quarter-inch drills. They want quarter-inch holes.
Professor Emeritus Theodore Levitt, Harvard Business School

You and I are not worried about an operating system. We want to do our work (faster, with more quality), so we can enjoy life. As software-as-a-service (SaaS) continues to mature, more and more applications (processes) become available on the web.  This means that browsers are now starting to take the role that operating system once had.

safari_browser

internet_explorer_81

No matter how indifferent you might be about the operating system, you know the browser still needs it. Moreover, you need a warranty that your browser will delivery its utility (reach your sites on the web) as needed, with sufficient capacity, continuously and securely. In other words, you cannot realize the promised value of your computer when it is not fit for use.  Which brings me to the power of great video.

No virus, no crashes, no headaches.

Did you noticed on how in 30 seconds Apple explained the warranty?

This is the power of great video. Simple, short, clean. Addressing key words only.

See my point?

Would it be great if you could have great videos on your iCloud and weCloud? I agree with you. It would be a lot easier to explain to your customers what you or your business are all about.

Interested in knowing more about 3WC video products? Please click here.

…before I go… I told you that I would tell you what kind of person I am. Ok. I’m an OUTCOME person. Windows or Mac… doesn’t really matter.

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